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UK: Tesco makes energy labelling easy

Articles / Energy Efficiency
Posted by gfoat on Feb 26, 2008 - 11:59 AM

Tesco is to bring clear and simple energy labelling to small electrical products like TVs and kitchen equipment, helping our customers save hundreds of pounds as they make cleaner choices for the environment. Most customers are already familiar with energy efficiency labelling on white goods like fridges and washing machines, but Tesco will be the first retailer to introduce a similar scheme to smaller products from light bulbs to microwaves.

And not only will many of Tesco’s electricals have an ‘A’ to ‘G’ mark based on the scheme used for larger goods, the labels will also incorporate an indication of the annual cost in use! Choosing efficient electricals can make a real difference to the household budget.

Research from Tesco [1] shows that the most energy-efficient 15” TVs have an average power consumption of as little as 7 watts, while a 50” plasma set could consume 20 times as much! So making the right choice could save hundreds of pounds over the average product lifecycle, Tesco Green Category Director Andy Brocklehurst said: “If a customer wants to buy a new TV or toaster, we want to be able to tell them about the benefits of choosing the most efficient technologies. A more efficient product will save customers money as well as helping them do their bit to cut their carbon footprint.”

The ‘A to G’ label on white goods has made a huge impact on the energy efficiency of products coming on to the market since its introduction – in fact, some of the less efficient products have more or less disappeared from the market.

The first products to carry the new label will be set-top boxes, available from March 2008. Other high-energy-consuming products will soon follow suit, and by the end of the year we hope to have the new labels on all TV sets, DVD players and desktop and laptop computers sold through Tesco.

The labels will appear at the point of sale and on the relevant pages of the Tesco Direct catalogue (both print version and online), helping customers make informed decision about which product to buy.

Today’s announcement is timed to coincide with Energy Saving Day (E-Day), a 24 hour event during which a variety of organisations will show how even small energy saving measures can contribute to tackling climate change.

David Hall, Campaign Director of climate change campaign Together said:
“Together is all about making it easier for people to fight climate change, so we welcome this new initiative which will help Tesco shoppers make smarter, greener choices when buying electrical items. The great news is that the most efficient products are good for the wallet too and will save people money on their energy bills.”


1. Energy Saving Day (E-Day) will be happening between 6pm on Wednesday 27 February 2008 and 6pm on Thursday 28 February. Over 24 hours, E-Day will be trying to show how even small energy saving measures can be made to add up, and potentially play a part in tackling climate change. Everyone who wants to take part in E-Day is being asked to leave off household electrical items, which do not need to be on, and to leave these items off for as long as possible. See [2] for more information

2. Since 2000, Tesco has halved its own energy use per square foot in the UK

3. Tesco is a founder member of the customer-focused climate change campaign Together, and pledged in April ’07 to get 10 million energy efficient light bulbs into customers’ homes over the course of a single year (a fourfold increase on the previous year). They halved the price and doubled the space given to them.

4.Run by the Energy Saving Trust, Energy Saving Recommended (ESR) is an endorsement scheme that identifies the most energy efficient products on the market.

To gain certification a product or service must meet with a strict set of criteria, independently set and updated annually. There are now around 2796 ESR products from over 130 manufacturers, available over 70 retailers - these include multiple, independent and online retailers.

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